Description

At Galen College of Nursing, we educate and empower nurses to change lives. Since 1989, we’ve dedicated our work to delivering high-quality nursing education with a student-first mindset. As one of the largest private nursing colleges in the country, we combine the support of a close-knit learning environment with the strength of a nationally recognized institution, HCA Healthcare.

That same passion for excellence in the classroom extends to our offices. At Galen, you’ll find a culture deeply rooted in collaboration, innovation, and a shared commitment to improving the future of healthcare. Your work directly touches the next generation of nurses, and your contributions help our students pursue their dream of a compassionate career.

If you’re looking for a career where you can make a difference, grow professionally, and be part of a caring team, we’d love for you to apply for the Copywriter position today!

Click here to learn more about Galen!

Position Overview:

As a Copywriter at Galen College of Nursing, you will drive enrollment growth by producing high-quality, on-brand copy across every stage of the prospective student journey - content that builds Galen's authority as a nursing education leader, moves prospects toward application, and gives campus teams the materials they need to recruit effectively in their local markets.

Key Responsibilities:

1. Produce long-form content - articles, guides, and editorial pieces - that positions Galen as an authoritative resource for prospective nursing students across every stage of their decision journey.
2. Write supporting short-form articles and web copy targeting specific search queries, ensuring content is structured for both traditional SEO and AI-generated answer environments.
3. Adapt content across formats including social media posts, video scripts (short- and long-form), digital ad copy, SMS, email, pull quotes, and print materials.
4. Write video scripts for brand, recruitment, student story, campus spotlight, and explainer content optimized for each format and platform.
5. Write full-funnel email nurture sequences that guide prospects from initial inquiry through application and enrollment, including welcome series, lead nurture tracks, re-engagement campaigns, and enrollment milestone touchpoints.
6. Craft triggered and promotional email copy - inquiry follow-up, event confirmations, deadline reminders, open house announcements - that moves prospects forward with timely, relevant messaging.
7. Serve as the primary copywriting resource for Galen's in-house creative services team, supporting campus marketing needs across Galen's campuses nationwide.
8. Write copy for campus-level materials including flyers, brochures, signage, viewbooks, event programs, and recruitment collateral - adapting national messaging for local audiences.
9. Serve as a steward of Galen's brand voice, ensuring all copy across channels, campuses, and formats reflects a consistent tone: warm, credible, student-centered, and grounded in real outcomes.
10. Write with a commitment to ownable, non-commodity content - bringing in Galen-specific data, real student and faculty voices, and locally relevant context that competitors cannot replicate.
11. Collaborate with the Creative Director, Content Marketing Strategist, Graphic Designers, Web Manager, and Enrollment team to ensure copy integrates with broader campaign and strategy goals.
12. Manage a high volume of concurrent projects across content types, campuses, and channels - meeting deadlines, flagging capacity issues proactively, and maintaining quality under volume.

Position Requirements:

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Minimum 4-5 years of professional copywriting experience in a content marketing, creative agency, or high-volume in-house environment.
• Demonstrated ability to write across formats: long-form editorial content, email nurture copy, video scripts, social media, advertising, and print/collateral.
• Strong portfolio showcasing range, including long-form content, short-form derivatives, and email or campaign copy.
• Experience in higher education, healthcare, or mission-driven institutional marketing (preferred).
• Exceptional writing, editing, and proofreading skills with a sharp eye for brand voice and factual accuracy.
• Working fluency with AI writing tools - including the judgment to brief them effectively, use them selectively, and edit their output critically.
• Ability to manage high-volume, concurrent projects across multiple stakeholders and deadlines.
• Familiarity with SEO principles and structuring content for search and AI-generated answer environments (preferred).
• Exposure to CRM-integrated email platforms such as Salesforce Marketing Cloud, HubSpot, or Slate (preferred).
• Video script writing experience, including short-form social video and longer brand or explainer formats (preferred).

Physical & Mental Demands: This position is primarily sedentary and performed in a standard office environment. The following physical and mental demands are representative of those that must be met to successfully perform the essential functions of this role:

• Ability to remain in a stationary position for extended periods of time while operating a computer and other office equipment.
• Occasionally moves about the office to access files, equipment, or attend meetings.
• Frequently communicates verbally and in writing with internal and external stakeholders; must be able to exchange accurate information in these situations.
• Must be able to read and review documents, data, and on-screen content with close visual attention and attention to detail.
• Ability to manage multiple priorities, meet deadlines, and work effectively under moderate pressure.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Benefits

At Galen College of Nursing, we want to ensure your needs are met. We offer a comprehensive package of medical, dental, and vision plans, tuition discounts, along with unique benefits, including:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.
• Free counseling services and resources for emotional, physical, and financial well-being
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
• Family support through fertility and family building benefits with Progyny and adoption assistance.
• Referral services for children, elders, and pet care, home and auto repair, event planning, and more.
• Consumer discounts through Abenity.
• Retirement readiness, rollover assistance services, and preferred banking partnerships.
• Education assistance (tuition, student loan, certification support, dependent scholarships).
• Colleague recognition program.
• Time Away from Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence).
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits.

Note: Eligibility for benefits may vary by location.

Galen College of Nursing is recognized as a 2023 National League of Nursing (NLN) Center of Excellence (COE).

Galen’s Compassionate Care Model Values

• Inclusivity: I foster an environment that provides opportunity for every individual to reach their full potential.
• Character: I act with integrity and compassion in all I do.
• Accountability: I own my role and accept responsibility for my actions.
• Respect: I value every person as an individual with unique contributions worthy of consideration.
• Excellence: I commit myself to the highest level of quality in everything I do.

Learn more about our vision and mission.

Experience the HCA Healthcare difference where colleagues are trusted, valued members of our healthcare team. Grow your career with an organization committed to delivering respectful, compassionate care, and where the unique and intrinsic worth of each individual is recognized. Submit your application for the opportunity below:

Copywriter

Galen College of Nursing